Friendship Public Charter Schools seeks qualified and experienced bidder(s) for. “Digital Student Recruitment Commercial Campaign Services”
The scope of services will include creating, launching, and managing a fully supported digital student recruitment commercial campaign. Duties to include:
- Planning and strategy
- Message and Ad creation
- Funnel setup
- Campaign setup for FB/IG/Google
- Marketing Automation Email Setup
- Ongoing management
- Split testing
- Vigorous conversion rate optimization
INITIAL SETUP SCOPE:
- Target audience identification / Competitive Analysis
- Copy and Messaging -work collaboratively with FPCS to develop messaging
- Creative Ad Angle Deck
- Funnel Setup
- Online Ad Setup
- Marketing Automation Email Campaign setup
MONTHLY MGMT. SCOPE:
Testing and Optimization of Online Ads to produce desired ROI
Marketing Automation Monitoring, Optimization
Campaign Refreshes as required
Monthly Coordination with Team
Target top 1-3 under enrolled schools.