Welcome to the Friendship Public Charter School Brand Center
Your go-to resource for Friendship-branded materials.
At Friendship PCS, we have big plans to grow and continue to succeed. To maximize our impact, we portray our schools in a way that inspires staff, families, partners, and our extended community. Having a consistent brand that people recognize is crucial. This document is designed to be a resource for the Friendship community to find ways to communicate about Friendship.
When choosing or taking photographs for your collateral, always keep diversity of gender, grade level, race and ethnicity in mind.
Make sure that you have copyright access to all images you are using, and ensure photos used are high-resolution images.
Friendship also has a libraries of professional, high-resolution photos from each of our campuses. If you’re in need of a high-quality and free stock photos, try searching Unsplash.
Letterhead & PowerPoint
Friendship letterhead is available in MS Word and PowerPoint formats. Please be sure to save the Word document as a PDF for the branding color to fully appear.
The Friendship logo is the most important element of the visual brand. It should be used consistently and correctly, so it is easily identifiable with Friendship.
Please use the most current version of Friendship’s logo and maintain the aspect ratio of the logos (don’t stretch it.)
Headlines: Roboto Slab is the main display typeface. It should be used for large headlines, not for body text. When Roboto Slab is not available, Georgia can be used for headlines instead.
Body Copy: Roboto is the main typeface for body text. It works will at small and large sizes. When Roboto is not available, Arial can be used for body copy instead.
Both are available for free online in multiple weights.